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By: Charles Lamb, Joe Hair & Carl McDaniel
Marketing
Title: TEST BANK for MKTG 13th Edition by Charles Lamb, Joe Hair & Carl McDaniel - Complete, Elaborated & Latest. ALL Chapters [1-19] Included & Updated #PrinciplesOfMarketing #StrategicMarketingTools #GlobalMarketingVision #EthicalMarketingMatters #MarketingEnvironmentInsights #ConsumerDecisionMaking #MarketSegmentationStrategy #MarketingResearchEssentials #ProductDevelopmentStrategy #ServicesAndNonprofitMarketing #RetailAndSupplyChain #MarketingCommunicationTools #DigitalMarketingStrategy #SocialMediaInMarketing #PricingStrategyAndTactics Part I: THE WORLD OF MARKETING. Chapter 1. An Overview of Marketing. Chapter 2. Strategic Planning for Competitive Advantage. Chapter 3. Ethics and Social Responsibility. Chapter 4. The Marketing Environment. Chapter 5. Developing a Global Vision. Part II: ANALYZING MARKETING OPPORTUNITIES. Chapter 6. Consumer Decision Making. Chapter 7. Business Marketing. Chapter 8. Segmenting and Targeting Markets. Chapter 9. Marketing Research. Part III: PRODUCT DECISIONS. Chapter 10. Product Concepts. Chapter 11. Developing and Managing Products. 12.Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. Chapter 13. Supply Chain Management and Marketing Channels. Chapter 14. Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. Chapter 15. Marketing Communications. Chapter 16. Advertising, Public Relations, and Sales Promotion. Chapter 17. Personal Selling and Sales Management. Chapter 18. Social Media and Marketing. Part VI: PRICING DECISIONS. Chapter 19. Pricing Concepts. Title: TEST BANK for MKTG 13th Edition by Charles Lamb, Joe Hair & Carl McDaniel - Complete, Elaborated & Latest. ALL Chapters [1-19] Included & Updated
392 Pages
Price: $36.00